This course introduces students to many different issues that relate to the successful strategic management of any brand (we will look at not only company/business brands, but also locations, institutions, ideas, and people as brands). This course introduces students to the management of any brand and aims to prepare aspiring marketing (predominantly) and other business students to the concept of strategic brand management in current business environment. Since the area of brand management is very vast, therefore, the course will focus a lot on branding in Asia, particularly in China, and branding Asian products worldwide. We review the tools, strategies, important cases in branding and marketing. There will be many opportunities for discussions, analysis of past and current strategies and approaches in brand management. Students will have many opportunities to gain valuable experience and use practical skills in developing and evaluating various brand management strategies.