Successful business operation aligns the companies' capabilities with the demands of both its market and non-market environment. This course systematically examines the political, regulatory, societal, cultural, and natural factors that have an influence on business' non-market environment. It mentions stakeholders, the global context, ethical business, company’s social responsibility, environmental sustainability, employees and consumer, and internal and external regulation. Students learn how to analyze and proactively manage the non-market environment through non-market strategies and may put this knowledge into use in the future.