Drawing on students' existing understanding of the international environment and their basic knowledge of marketing, this course will display and introduce a variety of factors that influence international marketing and the global business environment, providing students with the knowledge of the issues relevant to the development of an organization's international marketing planning; enable students to confidently analyze and solve culturally related marketing problems in order to facilitate the achievement of an organization's international marketing objectives; and deepen students awareness and understanding of the economic, political, cultural, legal, regulatory complexities associated with the international marketing of products and services.